InnerAtlas
InnerAtlas is a wellness company, looking to improve the lives of their clients through movement and holistic medicine. They describe themselves as, “…a model for comprehensive patient care that any clinic, hospital or health care setting can easily integrate into their daily routine.”
While they were had the idea and some partners for their product, they needed a site to attract more potential business.
Here I’ll highlight only a few of the things I worked on for their site, to experience it for yourself, check out the link.
Branding
The client needed a site, but already had a strong brand, including branding guidelines with a logo, typeface, accent pieces, color palette.
The client’s existing logo.
The color palette from the client’s brand guide.
The typefaces from the client’s brand guide.
The accent pieces from the client’s brand guide.
Components
Since the client already had a logo and other branding elements, they wanted us to build a site that would compliment what they already had.
We started creating buttons based off their color palette, and the dark blue quickly became the favorite color of most of the components and accents. This was largely due to the client knowing that blue usually signaled trustworthiness.
An example of how we built off their branding guidelines, including their love for the dark blue, and emphasis on the holistic care of people.
An example of how we built off their branding guidelines, including their image style, accent components, and buttons.
An example of how we built off their branding guidelines, including their image style, and adding to their collection of accent components with a brushstroke.
Here I’ve highlighted only a few of the things I worked on for their site, to experience it for yourself, check out the link.